Email Explained...
According to Wikipedia...
"Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
- Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
- Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
- Adding advertisements in emails sent by other companies to their customers."
Whatever we think of email marketing, we can not deny it’s vast possibilities and potential.
The amount of money spent on online advertising in the UK surged by a massive 38 per cent last year and looks set to overtake TV by 2009.
According to the Internet Advertising Bureau (IAB), online advertising was worth £2.8 billion in 2007, accounting for 15.3 per cent of the overall media market, up from 11.4 per cent in the previous year.
It’s the single most outstanding method of keeping in continuous contact with your customers and acts as an extremely powerful selling tool.
Database
The first essential factor to consider when entering email marketing is the database that you are using. Whether you are using your own list of existing website subscribers or are purchasing a database from a third party the same question applies; How cleansed, how old and how effective is it?Build
The second factor to consider is how you are sending the emails. Are you using plain text or html? If you want to use images and make the creatives more appealing, html is a must, however beware, unless done correctly, email clients will eat your html up for breakfast and badly present your email, hindering your business and your pocket.
If you get the essentials right (above are only a few insights), and you set your goals and track them, email marketing can really turn your business around.
Try email marketing for your business today, but start off right and give us the opportunity to work with you to push your business forward. Call us today on: 0845 4 688 688.